Converse Limited Edition: chuck 70 E260 Rubber
creative partner/production: the neue school
Art Direction: Connor Beebe
Producer: Austin Bryant (Converse)
I was tasked with THE CONTENT CREATION AND STORYTELLING TELLING AROUND A NEW converse su20’ silhouette: the chuck 70 e260. the approach WE TOOK WAS TO EDUCATE THE CONSUMER ON HOW THIS SILHOUETTE CAME TO BE. AFTER SOME TALKS WITH OUR ARCHIVIST (SAM) + OUR INTERNAL DESIGNERS, THE VIDEO BELOW WAS BORN.
