su23 conversebyyou
conversebybiaziouka
partner: @biaziouka
photographer: levi walton
creative lead: connor beebe
digital design: hannah scibetta
copywriter: holly stephens
under the conversebyyou program & builder, we developed a program to go deeper into the how & why our consumer is customizing. below is the result when we partnered with biaziouka to customize a shoe to celebrate the launch of her album “seen today”. we captured the images of her in her creation in the studio & neighborhood in paris where the album was created. in this project i developed the concept itself, worked with talent to build their product & story, executed/art directed the content, and oversaw digital design/storytelling.
