ho22 conversebyyou
conversebyyeek
partner: @imyeek
photographer: angella choe
creative lead: connor beebe
digital design: hannah scibetta
copywriter: holly stephens
under the conversebyyou program & builder, we developed a program to go deeper into the how & why our consumer is customizing. below is the result when you give yeek the keys to our custom builder and let him tell his story utilizing our custom product. in this project i developed the concept itself, identified talent, worked with talent to build their product & story, executed/art directed the content, and oversaw digital design/storytelling.
