sp23 conversebyyou
conversebylukebar$
partner: @lukebars
photographer: manolo sandoval
creative lead: connor beebe
producer: cherryl hanson-bull
digital design: hannah scibetta
copywriter: holly stephens
converse partners: niki willard, matthew gould lucht, dani iund
under the conversebyyou program & builder, we developed a program to go deeper into the how & why our consumer is customizing. below is the result when we partnered with luke bars to customize a shoe to celebrate the launch of his album “angels never die”. in this project i developed the concept itself, identified talent, worked with talent to build their product & story, executed/art directed the content, and oversaw digital design/storytelling.
